01
Establish core conversion baselines, primary KPIs, and technical metrics before running any modifications.
02
Identify what users are trying to accomplish and map exact obstacles preventing task completion.
03
Audit behavioral recordings, drop-offs, and funnels to map physical steps and emotional states.
04
Locate high-friction points, design anomalies, cognitive strain, and UX blocks across device types.
05
Draft structured test hypotheses and prioritize them via highly objective ICE / PIE scoring systems.
06
Engineer targeted wireframes, behavioral copy variants, and micro-interactions for the challenger designs.
07
Launch live experimentation variants under strict QA, tracking impact with zero speed degradation.
08
Extract mathematical significance, implement stable winning engines, and catalog strategic insights.